The project deliverable expectation was to create a conceptual packaging kit that consists of 3–5 components. The Jeep Voyager Skin Care kit is a conceptual portable introductory kit for the everyday active men. It is targeted towards men in their mid-20s and above who go outdoors often like hiking, rock–climbing, camping, and off-roading trips. The kit includes 3 products of a face cleanser, a moisturizer, and a container with miniature bars of hand soap for the journey ahead. Jeep Voyager provides a simple skin care routine for men who don't know where to start. This kit will be displayed at car dealerships and will be offered as gifts exclusively by Jeep.
Individuals who are exposed to the sun and dirt often are prone to get risks of skin cancer and other skin problems. Active men who go outdoors often and construction workers are prone to getting exposed more than the average. It becomes a hidden challenge for these individuals and should be addressed.
After identifying the main challenge, I decided to put an interesting twist to a brand that have never produced a skin care kit before. Jeep targets the everyday active outdoor men. There was an opportunity to capture the same target audience by creating a packaging that is iconic to the Jeep brand.
This was my first packaging project during my time at ArtCenter College of Design. I've always enjoyed building with my hands and brainstorming in a 3D space. So, I decided to take this project further by learning CAD programs and working with my product and transportation peers to bring my ideas to life. It all started with the 100+ sketches of potential forms and ideating different ways to be interacted with. The external forms of the kit was modeled with Solidworks and carved out with a CNC machine on a pink foam. Throughout the process, I was told by a lot of students that 'it won't work'. That the machine can't cut such a delicate small form and spray painting two layers on my form would not work. But, I was persistent to try all the possibilities before concluding that it won't work.
For over 75 years the Jeep® Brand has been indelibly linked to freedom, adventure, authenticity and passion. Our core values are embodied in every Jeep Brand vehicle's DNA. Throughout our storied history, Jeep Brand vehicle owners have learned that Go Anywhere. Do Anything.® is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it's a badge of honor.
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